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It happens more often than we like to admit, especially when you're the CEO, service provider, marketer, and accountant all rolled into one.
So let’s break it down:
If you’re launching your first service-based business (like coaching, design, consulting, etc.), pricing can feel like a mystery. Here's where to begin:
Your pricing doesn’t need to be perfect on day one, but it should be intentional. Here's our simple formula:
Hourly rate baseline = (Your income goal + expenses) ÷ billable hours
Example: You want to earn $60,000/year. You estimate 20 billable hours per week x 50 weeks = 1,000 hours.
$60,000 ÷ 1,000 = $60/hour (before taxes, tools, etc.)
Then, refine your rates as you gain experience and demand grows.
Many solopreneurs undercharge because they’re afraid to lose the client, but pricing isn’t just a number. It’s a boundary.
Remind yourself:
If you’re struggling to say your price out loud, practice in front of a mirror (seriously). Or write a pricing menu so there’s no room for negotiation in the moment.
And if a client pushes back? That doesn’t mean your price is wrong. It means they’re not your person right now.
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Even if you’ve priced yourself right, the money doesn’t count until it’s in your account. Here's how to stay on top of invoicing:
Don’t wait. The faster you send it, the sooner you get paid, and the more professional you look.
Know which invoices are outstanding and follow up. Forgetting to invoice or losing track of what’s due is one of the most common ways solopreneurs leave money on the table.
Set a payment reminder to go out 3 days before the due date and again on day 1, 3, and 7 if it’s late. It doesn’t need to be rude, just consistent.
Accept common payment methods (like PayPal, Stripe, Venmo for Business). Include a clickable “Pay Now” button. The easier it is to pay you, the faster you’ll get paid.
If you're doing high-value or multi-phase work, ask for 30–50% upfront. This protects your time and establishes the value of your service from day one.
We built Investrio for exactly these moments, when you're wearing all the hats and need simple systems to stay on track.
✨ With Invoicing built-in just for solopreneurs, you are be able to:
Getting paid shouldn’t feel like a full-time job. You don’t need to have perfect pricing or flawless invoicing systems, but you do need to be proactive. It starts with clarity, knowing what you offer and what it’s worth. From there, build systems that support your growth instead of leading to burnout. Your work has value. Your time has value. And you deserve to get paid, confidently, consistently, and on time.
Investrio is a mission-driven fintech company that empowers solopreneurs by integrating personal and business financial management into a single platform. Designed to simplify taxes and expense tracking, Investrio helps business owners build sustainable practices and achieve financial independence. Backed by Techstars, Investrio is leading the charge in inclusive financial innovation.
For press inquiries, please contact:
hello@investrio.io
www.investrio.io
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